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Our King's Birthday Sale is now on

Get 25% off SS25 Collections in this mid-season sale.

Sale ends 11.59pm AWST June 9th.

Shop Girls Shop all SS25 Shop Boys
Shop ALL SS25

Practically Perfect In Poppy!

This season’s Poppy colourway is a perfect match for the season, echoing the vibrant hues of the changing leaves around us. With a wide range of styles in this stunning red-based shade, there’s something for both boys and girls, and even mum too!

Shop the Poppy Collection

Shop the Colour of the Season

View the Poppy Collection

Your New Essentials

  • Winter Getaway Essentials

    Shop Family Swim

  • For the Boys

    Shop Boys

  • Made To Move

    Shop Play

  • For the Girls

    Shop Girls

  • Mama + Mini

    Shop Matching looks

For Kids on the Move!

The Play Collection

Styles designed for high performance and all day play. Shop our activewear essentials for everyday movement

Shop All Girls Shop All Boys

Made for Kids on the Move

Shop Play

On Your Wishlist...

  • Shop Girls
  • Shop Baby Girls
  • Shop Baby Boys
  • Shop Boys
  • Shop Mama + Mini
  • Shop Play

Shop Mama + Mini

View All

Mums Love Rylee + Cru. We Promise.

  • "I couldn’t live without Rylee + Cru. It’s all my kids wear and we get so many compliments everywhere we go!"

    - Stephanie K.

  •  "We only dress our kids in R&C! Quality is unmatched! Long lasting, beautiful clothing!"

    - Britanny S.

  • "Rylee + Cru is just always a hit! We love their stuff. This denim is a dream :)"

    - Taylor B.

  • "Absolutely obsessed with this. I was hesitant about the price at first and was curious about the material, but R+C truly just has the cutest clothes/great quality for good prices. You get what you pay for! Can’t wait to see my little one in this."

    - Ashley H.

  • "Can't say enough good things! I'm a die hard Rylee & Cru fan! Love every release and can't wait for holiday items!"

    - Keisha S. 

  • "Perfect length and fit. Super cute western look. Got it for my daughters birthday and know she will be in love with it!"

    - Kiarra R.

  • "My favorite brand! Made well! Fits great and looks great! Love the matching with your minis options!"

    - Brittany L.

  • "Always a great experience shopping Rylee and Cru, beautiful well made clothes with such cute styles."

    - Laura H. 

  • "I love all the Rylee tees, nice soft .material and great fall staple."

    - Anna M.

  • "These brand don’t miss a detail! Love all 3 brands for my kids! The best quality! Worth every penny!"

    - Jessica L. 

  • "Nice quality! My son& daughter wore for school pictures. Fit true to size."

    - Nicole F.

Check Out the Rylee + Cru Journal

Our Team is constantly working to make clothing beautiful and the world a better place.

Find out more