Privacy Policy

Effective Date: 04 June 2025

This Privacy Policy outlines how Rylee + Cru Collective (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or shop from www.ryleeandcru.co.nz (the “Site”). We are committed to protecting your privacy in accordance with the New Zealand Privacy Act 2020, the Australian Privacy Act 1988, and the Australian Privacy Principles (APPs).  

If you are not in any of these locations, this Privacy Policy may not comply with the privacy regulations in your location. If you live elsewhere in the world and access or purchase products from the Site, you so do at your own risk knowing that you are providing us with Personal Information (which we will deal with as if you were subject to the New Zealand Privacy Act 2020).

Contact Us

If you have questions, need more information, or wish to make a privacy-related complaint, please contact us at:

Email: info@ryleeandcru.co.nz
Mail: Rylee + Cru Collective Ltd, 14 Harbour Street, Loan & Merc Building, 3rd Floor, OTA, Oamaru 9400, New Zealand

Phone: 03 4349981

What Personal Information We Collect

We collect information in several ways to help us provide a high-quality experience and deliver your orders. Personal information is data that can identify you or make you reasonably identifiable.

1. Device Information

  • Purpose: Load the Site properly, perform analytics, and optimise your experience
  • Collected automatically using cookies, pixels, tags, and APIs
  • Examples: IP address, browser version, time zone, search terms, site usage behaviour

2. Order Information

  • Purpose: Process orders, arrange shipping, handle payments, communicate with you, prevent fraud, and conduct marketing
  • Collected from: Checkout process and account creation
  • Examples: Name, billing/shipping address, email, phone number, payment details (including credit card numbers processed securely by third parties.                     
  • Do not provide us with information about another person, unless that person has authorised you to do so. If you provide information to us about another person then you are responsible for making that individual aware that you have disclosed their personal information to us and that we can use their information as set out in this policy.

3. Customer Support Information

  • Purpose: Provide support and personalise communications
  • Collected from: Email, live chat, or contact form submissions
  • Examples: Name, location, purchase details, order value, preferences

How We Use Your Information

We use your personal information to:

  • Process and fulfil orders
  • Respond to enquiries and offer customer support
  • Send marketing updates (where consented)
  • Measure ad performance and improve our marketing
  • Prevent fraud and ensure platform security
  • Comply with legal obligations

Sharing Your Information

We only share your information with trusted service providers for business purposes. This includes:

  • Shopify – eCommerce platform. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • Google Analytics, Facebook/Meta, Pinterest – Advertising & analytics
  • Email and marketing partners – e.g. Omnisend, Klaviyo, Loox Reviews, Simprosys
  • Cin7 – Inventory platform
  • Xero – Accounting platform

We may also disclose your personal information to authorities where required by law.

Internet Use

·       Users of the Site are advised that there are inherent risks when transmitting information over the internet. We do not guarantee the safety of any Personal Information submitted over the internet.

·       Our Site may have links to external websites operated by other organisations. We cannot guarantee the content or privacy practices of external websites and do not accept responsibility for those websites.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

·       We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases using cookies or other similar technologies.

·       We use Facebook, Instagram & Google as our advertising partners. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Cookies

We use cookies and similar technologies to understand user behaviour and show relevant ads. These may include:

  • Facebook/Meta Pixel + API
  • Simprosys (Google Shopping feed & tracking)
  • Pinterest Pixel
  • Shopify Audiences

You can control cookies via your browser or opt out of targeted advertising here:

Cookie details and durations can be found here: Shopify Cookie Policy

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.


You can control and manage cookies in various ways. If required by any Applicable Privacy Laws, we will ask for your consent when placing cookies on your device. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of the Site may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Your Rights (NZ & AU Residents)

You have the right to:

  • Access the personal information we hold about you
  • Request correction of any inaccurate or incomplete data
  • Withdraw consent to marketing communications at any time
  • Lodge a complaint with your local privacy authority

To exercise any of these rights, contact us at info@ryleeandcru.co.nz.

Overseas Data Storage

Our platform (Shopify) and some service providers store or process data outside New Zealand and Australia, including in Canada and the United States. Where your information is transferred overseas, we ensure that adequate safeguards (such as contractual protections) are in place to protect your privacy.

Retention of Personal Information

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you request that we delete your data, we will take reasonable steps to do so unless legally required to retain it.

Do Not Track

We currently do not alter our data collection in response to “Do Not Track” signals, as there is no consistent industry standard for handling them.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We encourage you to review it regularly. The effective date is shown at the top of this page.

Notifiable privacy breaches

If your Personal Information is involved in a privacy breach which we reasonably believe is notifiable / must be reported in accordance with Applicable Privacy Laws (“Notifiable Privacy Breach”), we will inform the affected individual(s) and report the Notifiable Privacy Breach to the relevant supervisory authorities as required by Applicable Privacy Laws (such as the New Zealand Office of the Privacy Commissioner, the Australian Office of the Australian Information Commissioner

Complaints

If you are unsatisfied with how we have handled your personal information, you may lodge a complaint directly with us. If unresolved, you can contact the appropriate authority below:

New Zealand:

Office of the Privacy Commissioner
Website: www.privacy.org.nz
Phone: 0800 803 909

Australia:

Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992