We're celebrating Mother's Day with a Sale

Treat yourself, Mama! Shop 20% off the SS25 Collection - this weekend only!

Sale ends Sunday, 11.59pm NZST

Shop Sale

Made By Mums, For Mums

At Rylee + Cru collective, we're intentional about crafting clothing that's both ridiculously cute and resoundingly fierce - in personality and longevity.

Shop New Arrivals Shop The Latest Drop

You'll Really Love Rylee + Cru. We Promise.

  • "My favorite brand! Made well! Fits great and looks great! Love the matching with your minis options!"

    - Brittany L.

  • "I couldn’t live without Rylee + Cru. It’s all my kids wear and we get so many compliments everywhere we go!"

    - Stephanie K.

  • "These brand don’t miss a detail! Love all 3 brands for my kids! The best quality! Worth every penny!"

    - Jessica L.

  • "We only dress our kids in R&C! Quality is unmatched! Long lasting, beautiful clothing!"

    - Brittany S.

Shop New Arrivals

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La Dolce Vita

Inspired by the charm of Italian coastal summers, our latest collection is full of fun new prints and patterns by Kelli Larson and her creative team, new styles, and the most gorgeous quality fabric ensuring nothing but the best for your family.

Shop Girls Shop Boys Shop Womens

Start Your Wishlist Here...

PLAY by Rylee + Cru

Styles designed for high performance and all day play.
Shop our activewear essentials for everyday movement - activewear for active kids

Play for Girls Play for Boys

Shop Family Swimwear

Perfect for the upcoming mid-winter getaway!

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Lots to Love

The Collective's approach is one of passion for people and transparency in production. Our garments are ethically made, we offer free shipping on orders $200+ with easy returns!

Our Production Values

Denim Mini Dress || Ocean

$96
$120 $96
- 20%
Details

Relaxed Tee || El Sol

$56
$70 $56
- 20%
Details

Remi Top || Marigold Stripe

$64
$80 $64
- 20%
Details

All the Brands You Love and Trust - Right Here, Right Now

  • Rylee + Cru

    Everyday basics that are anything but

    For Boys + Girls: 0m - 12yrs & Women XS - XL

    SHOP RYLEE + CRU
  •

    Quincy Mae

    Especially organic fabrics for tiny ones.

    For Boys + Girls: NB - 5yrs

    Shop Quincy Mae
  •

    Noralee

    Charming choices for celebrations of all sorts.

    For Boys + Girls: 0m - 12yrs & Women XS - XL

    Shop Noralee